For more than 25 years, Aqua Finance has been a leading provider of consumer financing programs to a variety of industries including water treatment, home improvement, HVAC, solar, vacuum and many more.

Our MISSION is to help our dealers close more sales and boost their bottom lines! To accomplish this, we offer installment loans, revolving lines of credit, interest-free and deferred payment promotions, convenient online applications and loan documents, daily funding and outstanding training, service and support to help our dealers succeed!

Headquartered in the heart of Wisconsin's Northwoods, dealers tell us they appreciate our Midwest values, small-town approach to lending, and big-time capabilities.  They like the individual attention we give them and the many ways in which we invest in their success; that we not only provide the financial programs their customers need, but also the knowledge, expertise, training, and service our dealers need to stand out in a competitive market.

Although we're proud to be one of the nation's leading providers of consumer financing in a wide variety of markets - and that we approve more customers than most other lenders  -we're especially proud to be known for the relationships and trust that have set us apart since 1986.

Aqua Finance, Inc. (AFI) was founded by Robert (Bob) Chadwell. Bob has a background both in banking and water treatment, having been a water treatment dealer himself. He used his experience in both fields to create programs that he knew would help dealers close more sales. Bob grew the company from a handful of in-house accounts from his own dealership to becoming one of the leading providers of financing to dealers nationwide. Bob is actively involved in the business today, serving as President and CEO.